How to leverage the gig economy and shared services in the design of modern real estate projects?

Welcome to the era of the gig economy and shared services; it’s reshaping traditional business activities and the overall market landscape. This wave has not only affected the digital world but is also playing a significant role in the real estate sector. In this article, you will explore how the gig economy and shared services have become a vital part of modern real estate projects’ design and implementation.

Understanding the Gig Economy and Shared Services

Before delving into the ways to leverage these concepts, it’s crucial to understand their meaning and implications. The term gig economy refers to a labor market characterized by short-term contracts or freelance work as opposed to permanent jobs. On the other hand, shared services are the consolidation of business operations that are used by multiple parts of the same organization.

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Digital platforms play a crucial role in both these concepts. In the gig economy, platforms provide a space for workers to offer their services on a freelance basis. Shared services platforms allow different parts of an organization to access the same services, thereby reducing costs and improving efficiency.

The Gig Economy and Modern Real Estate

The influence of the gig economy on the real estate sector is substantial. It’s changing the way businesses think about their workforce and workspace requirements. With more workers opting for flexible contracts, businesses don’t need as much permanent office space. Instead, they’re turning to shared office spaces or allowing employees to work remotely. This shift has significant implications for real estate project design.

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By understanding the gig economy, real estate developers can adapt their projects to meet current market trends and demands. Designing flexible, shared workspaces, equipped with necessary amenities, can attract small businesses and freelancers. Furthermore, residential projects can also incorporate work-from-home friendly spaces, considering the increasing number of remote workers.

Shared Services and Modern Real Estate

Shared services significantly influence modern real estate projects. These platforms can be utilized during the design and building stages, offering access to specialized skills and resources on a need basis. Hiring gig workers for specific tasks, like architectural design or interior decoration, can result in cost savings and improved efficiency.

Shared services also impact the end-use of real estate projects. For instance, shared amenities in residential buildings, such as gyms, pools, and community spaces, have become a norm. In commercial real estate, businesses are increasingly opting for shared office spaces, which offer access to office infrastructure without the need for significant capital investment.

Leveraging Gig Economy and Shared Services

Now that you’ve understood the relevance of the gig economy and shared services in the real estate sector, how can you leverage them in your projects?

Firstly, stay attuned to market trends. Understand what businesses and individuals are looking for in their workspaces. Is it flexibility? Shared amenities? Remote work options? Tailoring your real estate projects to meet these demands will give you a competitive edge.

Secondly, consider incorporating digital platforms into your business model. Use platforms to hire gig workers during the design and development stages. Once your project is complete, you can continue using these platforms to offer shared workspaces or amenities.

Challenges and Solutions

However, leveraging the gig economy and shared services is not without challenges. The very nature of the gig economy means there may be high worker turnover, and the quality of work can be inconsistent. Shared services, on the other hand, may limit a company’s control over certain business functions.

To overcome these challenges, it’s crucial to develop robust and clear contracts with gig workers. Incorporate quality checks and regular feedback into your work process. For shared services, ensure there is a stringent service level agreement in place with the provider.

While these challenges may seem daunting, the potential benefits of leveraging the gig economy and shared services in modern real estate projects far outweigh the drawbacks. By staying proactive and adaptable, you can harness the power of these trends to fuel your success in the ever-evolving real estate market.

The Future of Gig Economy and Shared Services in Real Estate

As we look towards the future, it is clear that the gig economy and shared services will continue to shape the real estate industry. Developers and architects who can adapt and incorporate these trends into their projects stand to benefit immensely in this changing landscape.

The rise of digital platforms, such as those for ride sharing, coworking spaces and short-term home rentals, exemplify the power of shared services in transforming traditional business models. These platforms open up new opportunities for real estate professionals to tap into an expanding market of gig workers and small businesses.

In the gig economy, independent contractors work on a project-to-project basis, often remotely. This trend is pushing the demand for work-from-home friendly spaces in residential properties and flexible, shared workspaces in commercial properties. By designing real estate projects that cater to this demand, developers can attract a wider clientele and increase their property’s market value.

Beyond design and development, the gig economy also offers real estate professionals a pool of talented independent contractors for various tasks, from architectural design to interior decoration. By utilizing these gig workers, developers can achieve efficiencies in their projects without committing to long-term, full-time employment contracts.

However, it’s important to note that while the gig economy provides flexible work options, it often lacks traditional employment benefits like health insurance and minimum wage guarantees. Real estate professionals need to be mindful of these issues when engaging gig workers.

Moving forward, the real estate industry must not only adapt to these trends but also contribute to the evolution of the gig economy and shared services. By offering fair and equitable opportunities for gig workers and championing the shared services model, the industry can play a crucial role in shaping a more inclusive and sustainable future.


The gig economy and shared services have undoubtedly changed the face of the real estate industry, transforming traditional business models and influencing the design and implementation of modern real estate projects. For developers and architects, understanding these trends and leveraging them effectively is the key to staying relevant and competitive.

While challenges exist, such as high worker turnover in the gig economy and limited control over shared services, they can be managed with robust contracts, quality checks, and stringent service level agreements.

The future of the real estate industry is closely intertwined with the evolution of the gig economy and shared services. As the market continues to evolve, real estate professionals must stay proactive and adaptable, ready to seize the opportunities that these trends present. After all, in the fast-paced world of real estate, those who can adapt and innovate are those who will thrive.